The Audience product is a powerful AI-powered customer segmentation where you can define different types of customers segments based on demographics, shopping behavior, marketing engagement, etc.
Audience has two parts:
– Segments: This is where you setup dynamic customers segments that get updated automatically in real time
– Lists: This is where you create static lists of customers that do not change but you can update by uploading accounts into them
Both dynamic segments and lists can be used in marketing campaigns, automation, and dashboard so you can target your marketing towards a specific group of customers and look at the analytics for a specific segment of customers.