The UrbanBuz Journey module is a powerful and easy-to-use feature that enables you to implement advanced and automated customer journeys and communication for your customers. The module helps you communicate with your customers from their first interaction with your brands to all future activities that form their journey with you.
You can design different customer journeys and create separate content for each email/SMS in every stage of the journey.
A simple customer journey could include a single message such as ‘Thank You for visiting’ and a follow up message to go out later. Whereas, a complex journey could include multiple conditions, actions and variables to ensure there are no gaps in your customer journeys. Different journeys may include incentives that you wish to reward your customers throughout their journeys.
What is Customer Journey?
A Customer Journey takes into consideration the customer experience with the brand, starting from the time the customer becomes aware of the brand, through the time the customer purchases a product or a service, becomes a loyal customer and the journey continues!
It is the objective of any business to acquire new customers and retain the already existing ones. The best way to do this is by managing different customer journeys.
-Creating a birthday communication journey where you celebrate their birthdays and remind them to redeem their gifts to further increase customer satisfaction rate.
-Creating a lead conversion journey where you convert potential customers into new customers.
The most important aspect to be considered when developing a customer journey is to look at what customers feel, expect, and need at each stage of the journey. A customer might need to feel recognized and appreciated after signing up with your brand, and then later being incentivized for regular engagement. A customer may also appreciate receiving an incentive for being away from the brand too long.