The initial setup of a campaign includes:
We recommend you to have a campaign name format that is relevant to you so you can easily find and view campaign when you need to.
For example, a simple format could be <Campaign Purpose>_<Date>_<Channel>, Spring Season Sale_May_25_SMS or VIP Special Collection_July_25_Email.
You can select your channel here, which is either SMS or Email.
The campaign category enables you to label your campaigns based on the content, newsletter, offer, sale, etc. which then you can measure later to see which content your customers are more interested in and this also allows your customers to subscribe to one content category and unsubscribe from another rather than just unsubscribing completely.
You can select from a predefined list of categories based on the content of your campaign. If you need to add new category, you can do so in the program setup section (check with your program admin).