When you finish the program setup with all the branches and Ecommerce settings, you need then to configure the customer profile. The customer profile holds the demographics data and the program comes with a basic customer profile with a set of pre-defined fields that you can add to or change.
You can configure the customer profile under CDP, there you will find the Main Profile and you can edit it to add/remove fields to based on your business needs.
The profile comes with a set of basic common fields that you can change and you can also add additional fields to meet your needs. When adding a field you can select from a pre-defined list of fields or you can create your own by selecting a “Custom” field.
Once you finish configuring the customer profile then you should enable the integration so the customer data starts flowing into the CDP.