The UrbanBuz Demographics dashboard provides you with a visual representation of your customers demographic-related information. For example, gender, age group, country of residence, nationality and so on. The significant aspect of the Urbanbuz platform is that it allows you as a business to store extensive amount of demographic information pertaining to your customers.
This information (data) is an important statistic that helps you obtain deeper insights into the customer profile, customer purchase behavior, personas etc that in turn helps improve the effectiveness of campaigns, provides better offers and benefits, and boosts sales.
The dashboard is highly flexible that it reflects the information that you have self-reported using the report creation feature. This feature allows you to select the required fields and obtain the demographics-related information for these fields. That is, you can customize the dashboard to meet your requirements such as:
-Creating and customizing demographics reports
-Viewing demographics data for the selected period
-Selecting demographic profiles: To be able to select the required demographic profiles that will be displayed in the form of pie charts/bar graphs. For example: Age group, Gender, Country of residence, Language, Lifestyle, Nationality, Marital status, Occasion, Interest, and any other profile that the business may want to add.