You can use different filters to create the right segment of your contacts based on the profile of the contact, purchase behavior, loyalty attributes and engagement with your business.
The filters are categorized based on:
Source: Indicates where your contacts were registered from /made transactions. They include country, brand, branch, list, event.
Personality traits: They are collected from the customer profile and include gender, age, nationality, phone country etc.
Loyalty attributes: Loyalty credit balance, loyalty tier balance, tier status etc.
-Recency (How recently did the customer make a purchase)
-Frequency (How often did the customer makes a purchase)
-Monetary (How much did the customer spend)
-Product (What products were purchased)