You can set the required number of mandatory data fields that you need for your customer profile based on your business requirement. It is best practice not to have a big list of required fields.
This mainly impacts the registration forms where all the mandatory fields need to be be filled in by the customer.
Category: CDP

The unique identifiers for a customer in any program are:

  • Phone
  • Email
  • Customer ID

You can search for a customer using any of those unique identifiers.

Category: CDP

A customer profile is considered set or complete only if all the mandatory fields in the main profile are filled in. For example: Business A has 6 mandatory fields along with non-mandatory fields in the mail profile. The mandatory fields include First name, last name, Phone, email, nationality and gender. The customer needs to fill in all the 6 mandatory fields listed here to have the profile set. 

Category: CDP

Load More