FAQ

CDP

You can set the required number of mandatory data fields that you need for your customer profile based on your business requirement. It is best practice not to have a big list of required fields.
This mainly impacts the registration forms where all the mandatory fields need to be be filled in by the customer.
Category: CDP

The unique identifiers for a customer in any program are:

  • Phone
  • Email
  • Customer ID

You can search for a customer using any of those unique identifiers.

Category: CDP

A customer profile is considered set or complete only if all the mandatory fields in the main profile are filled in. For example: Business A has 6 mandatory fields along with non-mandatory fields in the mail profile. The mandatory fields include First name, last name, Phone, email, nationality and gender. The customer needs to fill in all the 6 mandatory fields listed here to have the profile set. 

Category: CDP

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