Customer Segmentations


Audience Overview

The Audience product is a powerful AI-powered customer segmentation where you can define different types of customers segments based on demographics, shopping behavior, marketing engagement, etc. Audience has two parts Dynamic Segments This is where you setup dynamic customers segments that get updated automatically in real time. Segments are broken down into four main groups to get you started quickly: Leads Segments under this group deal only with leads. Those are accounts that have no sales transactions so the filters you can use here are limited (for example, there are no transactional filters) Customers Segments under this group deal only...
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